Beacon Marketing: The Way Local Business Will Thrive Today, Tomorrow, and Beyond
Casey Markee, founder of Media Wyze, gave a presentation at the Rocks Digital Social Media Day Conference held in Addison, TX explaining the importance of understanding how beacons can greatly enhance how local businesses can improve their connection with their customer base both online and offline. What Are Beacons And How Do They Work? A simple way to look at it – a beacon is an electronic device that is used to send out a signal which is read by an app (mobile or desktop) that performs a specific function depending upon the information relayed to the beacon by the signal. One example of how this signal could be used is making suggestions to pedestrians as they walk by a restaurant. Let's imagine that the pedestrian installed a mobile app on their smartphone that lets them know when Italian restaurants have special offers for their food items. An Italian restaurant can set up a beacon so that when that person walks by, a signal is sent out to activate a monitor that