How To Keep The Google Penguin Off Your Site's Back


seo in practice

If you have been working on improving your local SEO standing for your website, chances are that you have hired out a backlinks service in order to build backlinks to your site. Problem is, that Google has recently done a new update to their algorithm - the Penguin update. Although the specifics of the algorithm are shrouded in secrecy, from various reports, it targeted people that do random backlinks. So if you are thinking about using backlinks to help build your page rank, you may want to take a slightly different route.

If you're looking to do local business marketing, and want to stay away from the wrath of the Penguin, you will need to make sure that your backlinks are to quality sites. Use services that can get your backlinks to sites of PR 4 rank or higher. There will probably be less backlinks given, but at this stage of the game, its quality over quantity.

Also, if you're looking to rank well for a local search term, and you are thinking about using a link wheel, be sure that it is an open link wheel. An open link wheel is one where the last "spoke" of the wheel does not point back to the original site. This will help to keep the Panda, and the Penguin off your site's back.

Comments

  1. UnknownSeptember 7, 2012 at 11:13 AM

    Great article! I have been looking for information on Google Penguin. I loved the video, it was very informational. Thank you!

    ReplyDelete

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