How to increase Trade Show Booth Traffic - A Less Known Approach

How to increase trade show booth traffic is a topic of discussion for almost every top marketing company that has to deal with setting up trade show booths for high profile business clients. Every year, trade shows are held across the world on various topics, such as consumer electronics, weddings, and sports. There are even trade shows about trade shows. One of the main questions that people, or companies that have booths at trade shows ask is how can they attract more people to their booth.

Some think that you need a large budget in order to create things that can help to attract more people to your booth at a trade show. The truth is, creativity is what is really needed in coming up with ideas for getting more people to visit your trade show booth. Ask yourself - "If I was going to a trade show, what kinds of things would catch my eye first, and make me want to check out a particular booth, before visiting other booths?". Also, getting the word out to the public that your company will have a booth set up at a trade show can also help with trade show traffic. If people know ahead of time that you will have a booth at a trade show, they will be more likely to look for you when they get there.

Other people think that having their own trade show flooring, or trade show carpet is important in making their booth look more presentable, and professional. While having these things is helpful, it is also important to note that making sure that your booth really puts forth your brand is especially important when designing your booth. Having logo mats in front of your booth, or a logo canopy over the top of your booth is extremely helpful in getting a clear message across that you are serious about attracting attention to your booth.

Below is a video on another idea that can help attract people to your booth that many people don't even think about when considering ways to drive more traffic to their trade show booth.