Local Search Optimization - Local Business Marketing - Things To Consider

local seo

If you own a site, you know how hard it can be to get ranked for a popular keyword, and how difficult local business marketing can be. Usually, if the keyword is popular enough, there are already so many other sites that rank well for it. If you have a large marketing budget you might be able to work to rank on the first or second page of the search engines for that particular keyword. On the other hand if you don't have a lot of money, and you want people to find your site, you may want to try a different approach. Instead of working towards ranking for generic keywords, it probably would be in your best interest to work towards ranking for locally targeted keywords.

Local SEO is the process of working to get your site ranked for keywords that are specific to a particular area. This differs to regular search engine marketing in that instead of trying to appeal to everyone across a particular country, you are just focusing on those in a particular city, or town. This helps to generate leads from people who would be very interested in your product or service.

This type of focused marketing also helps cut down on wasted marketing efforts. More often than not, ads are shown to people that not only have no interest in your product, or service, but are in a location that would make it almost impossible to gain access to what you have to offer. By focusing on just showing your ads to people that could actually take advantage of your offer, you minimize the possibility of wasting valuable marketing dollars.

Below is a video with some ideas on how to dominate local search results.


Comments

Post a Comment

Popular posts from this blog

MrBeast Burger - My Experience

Image
  *** DISCLAIMER: At the time of this writing, I did not work for MrBeast or any of his affiliates. Also, I used my own money to pay for the meal mentioned and reviewed in this writing. If you have ever scoured the Internet looking for entertaining videos besides the latest cute cat video... You have, undoubtedly, come across a video by MrBeast . MrBeast is a very well known Youtuber with millions of subscribers stretching across several channels. In his videos, MrBeast, along with friends Karl, Chris, and Chandler can be seen doing crazy stunts and giving away large sums of money to people of various walks of life. Recently, MrBeast decided to create MrBeast Burger - a virtual restaurant brand where people can use a branded mobile app or website to order fast food items delivered to their door ( in some areas, you can actually pick up the items yourself, but at the time of this writing, that option was not available in the DFW area ). \ I really do admire all o...
Read more

Funny Mailboxes Part 2

Image
Most people, these days, send most of their correspondence via e-mail, or posts on a blog or what have you. But there are still some things that you still receive by regular mail. There are many people that still get their phone bill in the mail, as well as, their electric bill, and their water, and gas bill. Not many people like to get bills, but they do like to receive letters from people - and a catalog here, and there is a lot of fun to receive in the mail as well. But what can make getting your mail even more fun is having an unusual cluster mailbox to receive your mail in. If you have ever wondered what it would be like to turn your vacuum cleaner into a mail box, you're not alone. There are many old appliances that you can easy modify to create your own specialized mailbox. You could even get creative, and create a character with your mailbox. The only thing that limits you is how well you can use your imagination. Check out these crazy mail boxes that have appeared a...
Read more